The British public will be popping a different kind of cork on New Year’s Eve after Britain’s largest wine seller said prosecco had overtaken champagne as its customers’ favourite sparkling tipple.
Tesco expects to sell 250,000 bottles of the Italian wine in the two-day runup to the new year, having reported a 70% increase in sales over the Christmas period.
Prosecco has become so popular that it will account for one of every four bottles of all sparkling wine bought in its supermarkets and online over the festive season, including champagne and cava, the retailer said.
M&S and Majestic Wine have also confirmed its increasing popularity compared with champagne.
Alain Guilpain, Tesco category manager for wine, said prosecco’s attraction was that it was “seen as an affordable treat, a little bit of luxury that won’t break the bank. And because of that, it has become a drink not just for special occasions like birthdays but for parties and other get-togethers.”
He said: “Prosecco has enjoyed a phenomenal year in terms of its growing popularity with shoppers. In 2013, one in every two bottles of sparkling wine [excluding champagne] sold was prosecco. It has continued to win over new fans because of its great taste and keen price.
“Following a good harvest in 2013, we should see further growth next year, with more bottles on the way.”
• This article was amended on Tuesday 31 December 2013 to make clear that Prosecco accounts for one in every four bottles of all sparkling wine sold – and one in every two bottles excluding champagne.
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